This chapter attempts to examine what lasting change the 2010 Fédération Internationale de Football Association (FIFA) World Cup brought to the practices of “sport and development” in South Africa.

The purpose of this paper is to examine how the announcement of the mega sport event of the 2022 FIFA World Cup affected the stock market return and volatility for the hosting country.

This paper discusses the evolving nature of the symbolic meaning of the 2014 FIFA World Cup in Brazil.

In this study, Taylor & Crocker's (1981) schema theory is used to interpret the phenomenon that sponsoring events exhibiting a good image fit with the brand can strengthen brand awareness.

This study examines the effects of event sponsorship, in the context of the two most recent FIFA World Cup (FWC) events hosted in Europe (France 1998 and Germany 2006).

Climate change is a process known to have an impact on a wide range of activities. The 2014 World Cup held in Brazil offers a good example of the connections between climate conditions and sport activities.

This paper explores online discussions about the 2014 World Cup on the Chinese social media platform Sina Weibo. The study focuses on the role of online discussions surrounding a worldwide international event from an outsider perspective.

As the footballers from countries such as England, The Netherlands and Italy sweltered in the furnaces of Brazil’s new stadiums in the 2014 World Cup, the heat on FIFA was if anything greater as further ordure was heaped on its decision to hand Qatar the event in 2022...

This paper proposes that while sport mega-events provide nation branding opportunities, the extent of nation branding benefits may vary according to the context of the nation brand with lesser-known, troubled or emerging brands seemingly having the most to gain.